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BLUEPRINT

Case Study · 002

Lamborghini Austin · Five divisions. Twelve weeks. A 38% lift in qualified leads.

+38%

Qualified leads / mo

−42%

Cost per test drive

12 wk

Time to full deploy

The situation

Where they started.

Lamborghini Austin operated within the strongest OEM brand on earth but the dealership stack underneath was the standard issue — siloed CRM, three disconnected marketing vendors, BDC coverage gaps, and a service desk that lived in a different system than sales.

Leads from OEM portals, third-party sites, and dealer-direct campaigns landed in different queues. Response time on inbound calls averaged 14 minutes. The leadership team had a board meeting in 90 days and needed proof the digital + ops stack could keep up with the brand.

The diagnostic

What the audit revealed.

A two-week audit walked the entire stack — from inbound forms to delivery — surfacing a small number of structural breakages that, fixed, would unlock the rest.

  • Finding 01

    Three lead sources, none of them tagged to ad spend. Closed-loop attribution simply did not exist.

  • Finding 02

    BDC coverage 7am–7pm M–F. 62% of inbound calls fell outside hours; no voice AI to catch them.

  • Finding 03

    F&I attach rate consistent with national average but underperforming for the brand tier — process gaps, not buyer behavior.

  • Finding 04

    Bookkeeping closed monthly with 18-day lag; F&I income reconciliation took another week.

The build

Divisions deployed.

  1. 01

    Systems

    rebuilt the dealer CRM around their actual sales motion. unified inbox across web, OEM portal, third-party lead sources, calls, and SMS. installed missed-call text-back inside 7 days.

  2. 02

    AI

    voice AI deployed for after-hours + overflow. qualifies + books + routes. 100% inbound coverage from week 3.

  3. 03

    Marketing

    consolidated 3 vendors into one squad. weekly creative iteration on Meta + Google. server-side attribution wired into the CRM.

  4. 04

    Financial

    monthly close moved from 18 days to 5. F&I income reconciliation automated. dashboard the GM checks every Monday.

  5. 05

    Consulting

    monthly strategy + F&I process refinement. quarterly board prep for the parent group.

The outcome

Numbers before. Numbers after.

Metric Before After Δ
Qualified leads / mo 218 301 +38%
Cost per qualified lead $278 $161 −42%
Inbound coverage 53% 100% +47 pts
Response time (avg) 14 min 38 sec −96%
F&I attach rate 32% 46% +14 pts
Monthly close 18 days 5 days −72%

the team works with the urgency of a startup and the discipline of a CFO. that combination did not exist in the market until we found them.

Director of Operations · Lamborghini Austin

What's next

Year 2 expands the operating system to cover the Houston sister-store. Consulting division leads the Group's exit-readiness scoring as the parent prepares for a potential institutional partner.

Related work

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