Division 02 · The Growth Engine

Marketing

the full demand-generation stack — paid ads, email, SMS, content, SEO — all wired into the same CRM your sales team works from. how a business creates revenue, not just leads.

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What this division does

Demand, attributed, end to end.

01

Paid + organic, one team

no agency-of-record dance. one media buyer, one strategist, one content lead — wired to one closed-loop dashboard.
02

Closed-loop attribution

every ad dollar tagged to a lead, a call, a contract. you see CPQL by channel, not just CPM.
03

Sequences that match pipeline stage

the email a new lead gets is not the email a proposal-stage lead gets. our sequences listen to your CRM.

Capabilities

What we actually ship.

Paid acquisition

Meta, Google, TikTok, LinkedIn, programmatic — managed by buyers, not bots. every campaign tied to a measurable pipeline outcome.

weekly creative iteration
budget pacing alerts
platform-by-platform attribution
first-party data + server-side events

Lifecycle email + SMS

welcome flows, abandoned-cart, post-purchase, win-back, dormant — built around the lifecycle of YOUR customer.

Klaviyo, HubSpot, GoHighLevel native
SMS w/ A2P 10DLC compliance
sequence templates per industry
A/B testing baked in

Content + organic

pillar content, programmatic SEO, social, podcast. the engine that compounds without spending more on ads.

monthly editorial calendar
4–8 pieces per month
programmatic SEO routes
distribution across owned channels

Brand + creative

identity systems, ad creative, motion, photo direction. the layer most agencies skip; we don't.

quarterly creative refresh
in-house motion designer
product photography sourcing
on-brand template library

Where this division sits

How it plugs into the operating system.

01

Systems

CRM, automations, dashboards.
02

Marketing

Ads, content, attribution.
03

Logistics

Partner network, fractional execs.
04

Consulting

Strategy, exit, M&A.
05

Financial

Books, CFO, capital.
06

AI

Operating partner agents.
07

Academy

Playbooks, courses, talent.

Pricing

Pick the size that matches your business.

every tier is month-to-month. cancel anytime. switch tiers anytime. one bill across every division you turn on.

Starter

$3,500 /mo + ad spend

for businesses just starting paid media.

1 paid channel (Meta or Google)
monthly creative pack (4 assets)
weekly performance call
closed-loop attribution setup
$2k–$8k recommended ad budget

Start with Starter

Common questions.

Do you require a minimum ad spend?

no minimum on Starter, $10k/mo recommended on Scale, custom on Institutional. we don't take a percentage of spend — that creates the wrong incentive.

How do you measure success?

CPQL (cost per qualified lead) and CAC payback. revenue is the only metric that doesn't lie.

Do you own the creative?

you do. every file, every Figma board, every Looker dashboard — yours. we don't hold work hostage.

What if I already have an in-house team?

great. we operate as a bench. your team runs the strategy; we ship the work that doesn't fit on their plate.

Can you work with our existing agencies?

yes, often. we've overlapped with HubSpot agencies, PR firms, and creative shops. we slot where the gaps are.

Do you do SEO?

organic SEO + programmatic SEO + content. all in-house. no link-farm vendors.

Ready?

Get a Marketing audit.

30 minutes. we look at your marketing stack as it exists today and map every gap.

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