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Division 01 · The Backbone
the operational infrastructure that makes a small business run like a much larger one. CRM, AI receptionists, automations, dashboards, SOPs — wired as one platform.
What this division does
01
CRM rebuilt around YOUR sales motion
we don't install a generic template. we model your pipeline, statuses, automations, and handoffs the way your business actually works.
02
Unified inbox
calls, SMS, email, IG, FB, web chat — one stream. one person responds. nothing falls through.
03
Live dashboard the CFO can read
pipeline, conversion, response time, revenue — surfaced in plain language. no spreadsheets, no waiting until month-end.
Capabilities
01
every inbound call is answered, qualified, and routed. missed calls get an instant SMS that books the appointment.
02
every status change kicks off the next workflow. no human follow-up missed, no review request forgotten.
03
one dashboard you log into in the morning. one dashboard your team uses to know what to do next.
04
every workflow becomes a written + recorded SOP inside the system. onboard a new hire in days, not months.
Where this division sits
01
Systems
CRM, automations, dashboards.
02
Marketing
Ads, content, attribution.
03
Logistics
Partner network, fractional execs.
04
Consulting
Strategy, exit, M&A.
05
Financial
Books, CFO, capital.
06
AI
Operating partner agents.
07
Academy
Playbooks, courses, talent.
Pricing
every tier is month-to-month. cancel anytime. switch tiers anytime. one bill across every division you turn on.
Starter
for owner-operators rebuilding their CRM from scratch.
Scale
for teams of 5–25 running real volume.
Institutional
for multi-location ops and PE portcos.
FAQ
we work with HubSpot, Salesforce, GoHighLevel, Pipedrive, and a few others. if you're on something we can't integrate, we move you. either way, you walk away with a system you own, not one we hold hostage.
7–14 days for Starter, 21–30 days for Scale, custom for Institutional. we ship in milestones — you see progress weekly.
your team does, with our weekly office hours and ongoing optimization. we don't hold the keys.
SOC 2 Type II, every integration encrypted in transit + at rest, role-based access. data center options in US-East, US-West, EU.
anytime. up or down. no penalty. monthly billing means you're never locked.
yes. we've migrated from Mindbody, ServiceTitan, JobNimbus, Insightly, sheets, and a lot worse. included in the build fee.
Ready?
30 minutes. we look at your systems stack as it exists today and map every gap.